He now ranks fifth among Fox???s six weekday talk hosts. ???It???s hard to gain a million viewers,??? says Eric Boehlert, who follows Beck???s shows for the liberal media watchdog group Media Matters, ???but it???s really hard to lose a million viewers.??? By 2011 over 300 companies, including Proctor & Gamble, UPS, and Coca-Cola had stopped all advertising on Beck???s show.