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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Total marketing spending includes marketing labor (for both full-time dedicated marketing staff and marketing time for other employees) and all other marketing-related expenses associated with proposals, direct mail, advertising and other activities.More than a third of firm leaders (39 percent) are expecting to continue to increase their marketing spending over the next year.
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