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  • pand programs to identify and develop strong managers.Schwan's program is the brainchild of M. Lenny Pippin, who in 1999 became the first outsider hired as CEO. Founded as an ice-cream delivery business in 1952 by Marvin Schwan, the company sells frozen foods to grocers and retailers such as Wal-Mart Stores Inc. and Target Corp.; to schools, hospitals and restaurants; and by delivery truck to home
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