The band managed to hypnotise all with their discordant trance-like spell which served as an antidote to the prevailing trend in British pop at the time - they resurrected the concept of loud out there-rock for a new era, creating droning soundscapes of bleak beauty and harsh dissonance, loosely influenced by bands such as The Velvet Underground, The Stooges, The MC5, but retaining an avant-garde