Celebrities such as Britney Spears, David Bowie, Usher and the Rolling Stones have long been central to Hilfiger???s branding, and the designer invented his own acronym as a shorthand for the formula. ???Pop culture is all about what I call F.A.M.E.: fashion, art, music and entertainment,??? explained Hilfiger. ???I believe celebrity, entertainment, music, artists and people in the know make a bra