Her company rents equipment for weddings, birthdays, graduation parties and other events, and Generation Y ??? those who are 18 to 30 years old ??? is a growing percentage of her clientele, she said.???Young people have a smartphone in front of them, and the phone is their lifeline,??? she said, adding that to keep her business relevant she needs to be part of that.Ms. Beaudoin hired James Maxim,