Characteristics Sunsilk Dove Pantene Garnier Olay Unaffordable 0 0 0 0 18 Expensive but affordable 12 15 10 24 17 Value for money 21 27 23 16 12 Inexpensive 14 5 14 7 0The result clearly shows that majority believes that Dove is a brand which is a value formoney. 18.