It should include stakeholders from all relevant lines of busi-a Social ness and functions, including HR, legal, marketing, sales, and customer service.Taskforce 73% of companies with shared social media team report having clear leadership, compared to 31% of those without 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 (Source: Altimeter Group) 9.