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However, customers??? attitudes towards OGS are still skeptical, mainly because of worries about product quality, product delivery, and security and privacy issues (Ghazali et al., 2006; Scott & Scott, 2008).Retailers ultimately obtain significant benefits from OGS due to increased revenues and reduced costs (Van Akkeren & Cavaye, 1999; MacGregor & Vrazalic, 2005).
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