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For DDB, the Middle East poses a strong future growth area, according to Kassaei, who has worked on brands including Apple, Allianz, Coca Cola and Nike. ???It???s one of the regions DDB can grow in the future and I am not talking about growth in numbers, but the quality approach of growth,??? he said. ???For us, there are two growth regions ??? Asia and the Middle East and Africa.??? The Eurozone
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