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To b a c c o C o m p a n i e s ??? P u b l i c R e l a t i o n s E f f o r t sBuilding a corporate brand image through marketing, such as giving money or gifts topublic relations is an effort to strengthen charity organizations each time consumersand change public perceptions of the purchase a company???s product or servicecompany, variously referred to as corporate (e.g., a charitable donation co
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