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Books Marketing: The books marketing program generated 34 direct mail campaigns (including 3 catalogs, 3 email campaigns, and 19 postcards) to a combined audience of 1,159,636; 64 paid advertisements in distributor catalogs, conference programs, and publications such as Publishers Weekly and the New York Review of Books for exposures of 2,200,000; and marketing promotions for 39 conferences and 30
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