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n4blogspot.
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As circ and editorial quality dropped (for non-afternoon dailies, it peaked in 2006) the industry relied on charging more for each ad (in CPM terms, not always in absolute insertion terms).Lesson: Most of the revenue can come back, but only if money is spent to build circ and to raise CPMs for online by such methods as comprehensive social networking for local advertisers, maybe???).BTW, over at t
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