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Agents do not care. 'If you are stuck thinking of authors as 'writers,' you are never going to [understand branding],' says [Robert] Gottlieb, some of whose clients work with up to six people, including writers, book packagers and a business manager...'TV is a format, film is a format and books are a format'.I understand branding, Mr. Gottlieb, and I am sure a lot of o
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