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In a similar deployment, Sogecable, a digital TV and pay-per-view service provider in Spain, developed customer-churn and up-sell scores using data mining and predictive modeling tools from IBM SPSS. The scores for more than 2 million subscribers are embedded in the company's homegrown CRM system through color-coded alarms, so contact-center agents can see if a customer is a churn risk or cross-se
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