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n5maximizesocialbusiness.
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investments and resources, such as employees.It???s also why I get frustrated by pop-culture social marketing terms like ???fans,??? ???engaged community,??? ???sales funnel??? and ???third-party validation??? being arbitrarily assigned as the heart of social PR. If a company doesn???t know its own character and reputation in social, fly-by fans and imprecise communities are unlikely to lend them
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