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The article also suggests that a good e-mail campaign should include things such as the company logo in the top right corner, a clear headline that delivers the main message, a sub-heading that has a strong call to action, a image that illustrates your message, use of buttons such as ???buy now???, ???learn more??? or ???register now???. (Indvik, 2006, Online) Bibliography Anuja, A, (2006), Top 10
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