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And before you can say, ???Ah, but surely devices and diagnostics do not bring the same kinds of issues and concerns to online marketing that pharma products do?????? Well, I already posed that same question to Raya Dubner, Siemens' senior manager, US marketing, at the ePharma Summit back in February, in reference to her company's equally ingenious ???Win an MRI??? campaign from 2008. ???Yes they d
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