. . . "Over that two year period you aren???t just paying for your service plan, but hidden in those charges is the rest of the cost of that shiny new phone.???What [carriers] won???t do is separate that data plan from the cost of the phone so even if you pay full price for the phone up front -- they don???t reduce the price of the service plan accordingly,??? Menezes points out.Instead, he says, ???look" .