. . "an that with a quarter of a million pounds worth of Lord Sugar investment, he would be able to tempt celebrities such as Pixie Lott, Kristen Stewart, Emma Watson, Beyonce, Rihanna, and Rita out of Coronation Street to really pose for nude calendar shots.And pop them out to punters at twenty five smackers a pop.Ali reckoned he could turn over at least four million a year, but Lord Sugar disagreed." . . . . .