. . "Course Prerequisites: No credit in MKT 311, COMM 468, COMM 462 Advisory Prerequisites: Permission of Instructor Cross-listed with: COMM 317 Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site" . .