"on tv as a medium - not only is the medium the message, but the message is changing the medium; the tv of 1999 is not the tv of 1953; the internet is a medium - fractionalized & distractive; McLuhan - the coming medium - the one that has the most distractions is the winner; a kid inside the virtual environment thinks its a real life in the year 2078 - this process speeding up, will happen less tha" . . . .