. . . "Committed users can sign up for VIP membership, and, in an attempt to cash in on the largely young, affluent female demographic, brands such as L'Oreal, Dior, Est??e Lauder, and Starbucks have all set up virtual stores on the network. iPartment is in the process of expanding its presence across the Far East, and is looking to further its e-commerce activities to capitalize on an enthusiastic audie" .