. . . . "Cloud Optimized Storage (COS), EMC's name for this new class of storage, is massively scalable and initially designed for Web 2.0, telecommunications, and media companies with significant storage demands such as YouTube, Picassa, Flickr, and Akamai.EMC calculates that for every $1.00 spent on storage, $6.00 is spent on backup and recovery over the life of the information." .