. . . . " fact on the shelf for a short time, according to a company executive who told the New York Times in 2000 that the Twinkie is on the shelf 'no more than 7 to 10 days'.Twinkies' myth of having a long shelf life has been referenced in films and television shows such as Die Hard, WALL-E, Zombieland, Ghost Rider: Spirit of Vengeance, and Family Guy." .