. . "at first i was sketchy about this brand of flat iron since i have had a Chi for over 5 years. one of my best friends and other friends recommended it to me since they had a sedu for a long time too. so i took their word for it and ordered the 1 flatiron. when i got it i like the design and how light weight it feels. compared to the Chi, i LOVE my sedu. your hair is smoother and also it irons faster" . .