. . "I stuck with it, and it all started to snowball.As you probably know, John is a blogger here on Neatorama (as he mentioned in the article), so let me add three additional things that I think contributed greatly to his success: 1) John has a keen eye in finding neat stuff in his area of expertise (custom toys, pop culture); 2) he has integrity; and 3) he blogs about what he is passionate about (it s" . .