"Rik Kutsch Lojenga, UEBT, pointed out major changes that occurred over the last five years with regard to ethical sourcing of biodiversity, including a rising biodiversity awareness among consumers; increased company reporting on biodiversity (from 13% in 2009 to 32% in 2013); improved understanding of access and benefit sharing (ABS); and the growing realization that biodiversity is an issue for" . . . .