. . "In essence, the broadcaster 20 distributes the content 10 and advertising 15 through the distribution means 35 and generally shares the costs of distributing such content 10 and advertising 15 with the viewer and listener 30 through the distribution means 35 to a video or audio receiver, such as television, computer, handheld communication device, or datapad 65. [0006] Advertisers are subjected to" . .