. . . "The description provided to the USPTO for JOSS & MAIN is On-line retail store services featuring general consumer merchandise and services, namely, household and lifestyle products, home furnishings, furniture, bath linens, bed linens, stationery, wall ornaments, appliances, tabletop items, cookware, rugs and other floor coverings, luggage, juvenile products, pet products, soaps, candles and edibl" .