. . . "They can be used to create a ???buzz??? around a new business, to organise a protest or to assist with some amateur detective work - which was at the centre of the Irish ???Internet privacy??? case of McKeogh v John Doe 1 (User Name Daithii4u) and others (hereafter, McKeogh).It is axiomatic that these novel uses of social networks such as Twitter, Facebook and YouTube create serious implications f" .