"European Journal of Business and Management www.iiste.orgISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)Vol 4, No.18, 2012Media has been defined in different ways ???a contraction of the term media of communication, referring to thoseorganized means of dissemination of fact, opinion, and entertainment such as newspapers, magazines, cinema films,radio, television and the work wide web???(Hang & van" . . . . . .