. "1) Yes, Flat should be the universally-understood umbrella term that you use to search on - but not sure of a term to describe the oversized nature of some of the components. (The Flat term basically just says: Hey this is not skeuomorphic. [Skeuomorphic trend uses gradients, shadows, textures and other details to try to mimic real-world objects and popularized by Apple pre-iOS7.])" . . . .