. "etic characters, numbers, punctuation marks and other symbols that share a consistent design ??? ??? ??? Points Fonts are measured by a system ??? ??? ??? Serif the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms. ??? ??? ??? Sans Serif Type which does not have serifs ??? ??? ??? Decorative Designs are unusual and unique and are designed to attract" . . . .