. "Between September 1993 and March 1994, for example, it generated 195 newspaper articles and radio and television interviews, in places such as the Wall Street Journal, the International Herald Tribune, the Independent, the Evening Standard, El Pa???s, La Repubblica, Rai and the BBC. Much of this coverage resulted from a Mori poll, called Naughty but Nice, that Arise claimed to have commissioned, i" . . . . . . .