. . . "Said Adweek???s Special Events Director Karl Vontz of the large number of awards, ???When you look at all the different mediums and categories, it is not much at all. ???How you advertise on an iPhone is a lot different from how you advertise on TV. And a viral video might be very funny, but at the same time totally inappropriate for a TV ad.??? Beckman, never one to rest on past successes, is alr" .