. . "With roots in the laid back, free, youthful, and wild California scene, The Cool Hour curates the latest in top street inspired style and brands including Alice + Olivia, BB Dakota, Blesse would are the Meek, Boy London, By Zoe, Cameo, Chaser, Clover Canyon, Ellery, Emma Cook, Evil Twin, FindersKeepers, For Love & Lemons, Free People, Gypsy Junkies, House of Holland, Indah, Insight, Jeffrey Campbell S" . . .