"Steve Rifkind is an American music entrepreneur who is, according to XXL magazine, responsible for breaking in some of hip-hop???s biggest artists in his 25 years in the business\".[1] Rifkind was the founder and chairman of Loud Records and of SRC Records.[2] He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Tha Crow, Joell Ortiz and Big Pun.[2][3][4]" . . . . . .