. . . "According to the CII-AT Kearney study, ???End of season sales has played a good role in getting more Indians to get their first experience of luxury.??? And brands such as Giorgio Armani, Paul Smith, Bottega Veneta, Canali, Burberry and Jimmy Choo present in India believe that lowering the product prices not only introduces consumers to taste the luxury but also makes them regulars at these showro" . . . .