. . . . . "Over the past three decades, consumer retail sale of Star Wars\" - related toys, video games, clothes, shoes and other goods have topped $9 billion, making Star Wars\" one of the most successful movie related merchandise franchises ever, says Howard Roffman, president of Lucasfilm Ltd.'s licensing arm.Lucasfilm executives expect retail sales of $1.5 billion or more for all kinds of merchandise fro" .