. . . "it is aspirational, so it is a little unattainable for us ordinary mortals, but it is still a far better advertisement for cycling than lycra (or well meaning men in bike shops telling us we are doing it wrong...) But the point, as I see it, is not to say 'you have to dress up to get on a bike' but 'if you feel you can not be dressed up on your bike, then there is a problem - not with you, but with your" .