Over the holidays I read The Mormon Image in the American Mind: Fifty Years of Public Perception (OUP, 2013), by J. B. Haws, a BYU prof with a history PhD. Technically, the book is a study of how the LDS Church and Mormonism in general is perceived by the American public, and the author presents survey data throughout the book to gauge the ups and downs of the various ways that Mormons and the Chu