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  • So I know that people, including me, make decisions based on unconscious processing and that I don???t use logic as much as I???d like to think I do.There???s this great research study that proves two concepts: 1) We don???t pay attention to very many attributes about a product, 2) We tend to choose the first item that appears on a product page of a web site.Here???s the research citation:Felferni
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