MSNBC, Fox and other TV networks branded themselves in red, white and blue with sentimental features such as ??America??s Bravest.?? Soon to be added would be other features dubbed the ??Ultimate Sacrifice?? or ??America??s Fallen.?? Network executives were pleased that the lump-in-the-throat emotionalism brought a bump in the ratings. [For details, see Consortiumnews.com??s ??America??s Matrix.??