How can we be sure? 1.??? Design + Product Management + Development = 1 team 2.??? Externalize! 3.??? FLOW: think -?????> make -?????> check 4.??? Repeatable & rou3nized 5.??? Solve the right problem 6.??? Goal-?????driven & outcome-?????focused 7.??? Generate many op3ons 8.??? Decide quickly and hold decisions lightly 9.??? Recognize hypotheses & validate them 10.??? Users are the best source of