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  • s, disc-shaped, self-directed vacuums made by iRobot Corp.``This sort of notion that someone would dress a vacuum cleaner seemed strange,'' she said. ``A lot more was going on.''She enlisted Ph.D. student Ja Young Sung, who studies ``emotional design'' _ the theory that certain types of design can influence consumers to become emotionally attached.The Roomba seems to have earned quite a following.
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