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  • However, brands such as Crown Royal, Continental Tire, Peak Motor Oil, Toyota, Best Western, Izod, Aaron's and Mattel have either extended or signed new deals with auto racing circuits for 2010 and beyond.Nascar recently brought on two new sponsors, both in nontraditional categories: in-theater ad firm Screenvision Cinema Network and Drive4COPD, a health awareness campaign for chronic obstructive
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