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  • Consumers are more willing to try new products, particularly those perceived as the most innovative or coolest offerings. ???A demonstration of the power of brand-agnostic status can be seen in retailers such as Pac Sun, Urban Outfitters, Anthropologie and Sephora, which experienced double-digit sales growth in 2006,??? said Maryellen Molyneaux of the Natural Marketing Institute. ???They are able
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