ough their own web sites and services such as Hulu and iTunes).The FCC recently found that over 98 percent of homes in the U.S. have access to at least three video distribution options, and many homes have access to four or more.16 As a result, cable operators' share of the MVPD marketplace has fallen steadily, from 95 percent in 1994 to roughly 55 percent today,17 even without accounting for onli