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| - Joe Ortiz Associates soon was recognized not only as an advocate for minorities, but was hired to provide PR for many large companies, civic and social service groups and celebrities, including Arnold Schwarzenegger, Milton Berle, Rita Moreno, Boy George, Ricardo Montalban, Pia Zadora, Freddie Fender, Maria Conchita Alonso, Edward James Olmos, George Lopez, Tom Flores, Jim Plunkett, Manny Mota, Os
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